Archive for the ‘Marketing/Promotion’ Category

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Email Works

Today’s Y!Store blog is yet another guest column by long-time Yahoo! Store owner and marketer Rob Snell of Snell Brothers, located in sleepy Starkville, Mississippi. Rob is a retailer who blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, and is the author of Yahoo! Store: Starting a Yahoo! Business For Dummies. Rob [...]

Rob Snell Went to Vegas and Gave Us His PubCon Slides

Today’s Y! Store blog is another guest column by long-time Yahoo! Store owner and marketer Rob Snell of Snell Brothers, located in Starkville, Mississippi. Rob is a retailer who blogs about Yahoo! Store, speaks at search conferences about Yahoo! Store, and is the author of the almost three year-old book on Yahoo! Store: Starting a [...]

Making the move to a multi-channel model

I recently had the opportunity to speak on a forum panel at the National Jeweler Network (NJN) Online Retail Forum in New York City during the massive JA Show. Yikes, there was a lot of bling in that building! Even more eye-catching was the audience mix — I’m talking generations of independent jewelers. Grandparents, children, [...]

Pimpin’ Your Products: Rob Snell’s PubCon ‘07 Presentation

Long-time Yahoo! merchant and marketing guru Rob Snell recently presented on a panel at PubCon 2007, the WebMasterWorld convention. He graciously provided a copy of his presentation in PDF format for other merchants to read. And while there is no audio, and therefore you’re missing out on all the great “Rob-isms” (and a huge helping [...]

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