Archive for the ‘Marketing/Promotion’ Category
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Would You Like Cross-sell With That? Yahoo! Improves Cross-sell Feature
Wednesday, October 31st, 2007
Most of us have had the experience of being asked whether we want to add fries to a fast food order, add batteries to the purchase of any product that requires them, or to upgrade to a higher end model when selecting frankly anything at an electronics store. These scenarios are common because cross-selling is [...]
Posted in Marketing/Promotion, News & Announcements | Read Complete Post | Comments (8) | 50 Views
Wednesday, August 1st, 2007
Your online store is built, and the virtual shelves are stocked. You have a payment processor, and your tax and shipping rules are set up. You’re now officially open for business. Great… now what? While the obvious next step might be to market your store, what’s not clear is who to market to, and how [...]
Posted in Marketing/Promotion, News & Announcements | Read Complete Post | Comments (9) | 16 Views
Using Video to Drive Traffic and Conversions: a Merchant Interview
Friday, June 29th, 2007
The following post comes out of an email interview I did with Lars Hundley, owner of cleanairgardening.com and several other successful Yahoo! stores. I met Lars at the Internet Retailer conference and he showed me how he has incorporated video into his sites and we talked about how it has helped.
Lars demonstrates the Big Round [...]
Posted in Marketing/Promotion | Read Complete Post | Comments (9) | 19 Views
Karl Ribas Recaps SMX–Search Marketing Expo
Tuesday, June 19th, 2007
The following post comes from search engine marketing consultant Karl Ribas of All Web Promotion. At the same time that the Yahoo! Merchant Solutions team was busy at Internet Retailer 2007, the elite of the search marketing world gathered at the first Search Marketing Expo conference. Karl provides an excellent recap of his experience in [...]
Posted in Marketing/Promotion, SEO/SEM | Read Complete Post | Comments (5) | 0 Views
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