Archive for the ‘Marketing/Promotion’ Category

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Due Maternity Connects with Customers and Drives Traffic with Yahoo! Widgets

The following post is an interview with Albert DiPadova of Due Maternity. Albert alerted us to his use of Yahoo! Widgets as another tool to help build community, engage with new and returning visitors, and drive traffic through providing valuable content to customers.–Paul
Tell me a bit about Due Maternity? How long have you been in [...]

FlyingPeas Adds Featured Customers as well as Featured Products

The following post contains excerpts of an interview I did with Terra Malcom Carmichael regarding her store, FlyingPeas.com. Terra’s store sells “hip” and high-quality baby products, but more than the funny t-shirts or funny bibs (or even the great custom design), what caught my eye and the subject of this post, is her page [...]

Mississippi Meets Manhattan:Rob Snell Gives the Low-down on SES NY

The following post comes courtesy of Rob Snell, long-time Yahoo! Store owner and marketing guru. Rob has submitted posts before but this time I asked if he could give his thoughts on the Search Engine Strategies New York conference going on this week. If you couldn’t make it out there, the following is a great [...]

Thinking About Shopping Comparison Engines:Part Two

This post comes to you courtesy of Brian Smith. In the first post of this two-part article, Brian talked about concerns merchants may have with shopping comparison sites. In part two Brian discusses how to get started with shopping comparison engines.–Paul
Step 1: Make sure you’re ready to track everything. Yahoo! Store provides basic analytics through [...]

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