Archive for the ‘News & Announcements’ Category

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Yahoo! Search Marketing Conversion Tags and Microsoft Advertising adCenter Transition

Yahoo! Store merchants who also have Yahoo! Search Marketing (YSM) accounts may have received an email reminder earlier today about the upcoming transition of YSM to the Microsoft Advertising adCenter.

If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.

YSM Conversion Tracking Reports

Once you’ve transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]

Introducing Customer Registration

We’ve hinted at it over the last few months, and we’re very happy to announce that on Tuesday, we released the first phase of Customer Registration for your Yahoo! store. This first phase, launched in beta, introduces registration, sign-in, and account features for your store customers, making it easy for customers to register their information and to enjoy a faster, more efficient checkout experience.

If you’ve signed into your Store Manager since Tuesday morning, you may have noticed that Checkout Manager is now called Checkout & Registration Manager, and that a beta label appears beside this link. The beta label applies to the registration feature only, and not to your checkout pages or the sections of Checkout & Registration Manager that existed prior to this release. We’ve released Customer Registration in beta because during this phase, we’ve introduced mainly buyer-facing features, and not the full feature set. The general release, which will include a merchant feature set, is currently set for early 2011 [...]

Action Required for Accepting American Express Using PayPal Website Payments Professional

On July 13, 2010, a new agreement between American Express and PayPal will take effect. In order for merchants using PayPal Website Payments Professional to continue accepting American Express as a direct payment option, the merchant will be required to sign-in to their PayPal account and opt-in to the new agreement.

This change impacts only direct American Express card transactions made using PayPal Website Payments Professional, and does not impact transactions made when using PayPal Express Checkout or PayPal Website Payments Standard, which occur when a merchant displays the “Check out with PayPal” button in checkout, and the customer is taken to a separate PayPal checkout flow. Merchants who accept American Express as a direct payment option using an FDMS-compatible merchant account may also continue to accept American Express credit card payments [...]

Catalog Manager Quantity Sorting Enhancement

Early yesterday morning, we released an enhancement for Catalog Manager that changes how quantity sorting is handled. If you’re using the database inventory feature, you should now find that items with no remaining inventory will be listed first when sorting item inventory by lowest to highest quantity in Catalog Manager. Previously, sorting inventory from lowest to highest quantity began at an item quantity of 1 through the highest inventory count, and items with no inventory were listed last.

We hope that, with this enhancement, locating items with no remaining inventory becomes an easier process.

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