Official Yahoo! Store Blog: Tips and Tricks for Ecommerce Success » News & Announcements

Yahoo! Search Marketing Conversion Tags and Microsoft Advertising adCenter Transition

Jennifer Farwell — Tue, 31 Aug 2010 22:51:25 +0000

Yahoo! Store merchants who also have Yahoo! Search Marketing (YSM) accounts may have received an email reminder earlier today about the upcoming transition of YSM to the Microsoft Advertising adCenter.

If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.

YSM Conversion Tracking Reports

Once you've transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]

Introducing Customer Registration

Jennifer Farwell — Thu, 19 Aug 2010 21:14:33 +0000

We've hinted at it over the last few months, and we're very happy to announce that on Tuesday, we released the first phase of Customer Registration for your Yahoo! store. This first phase, launched in beta, introduces registration, sign-in, and account features for your store customers, making it easy for customers to register their information and to enjoy a faster, more efficient checkout experience.

If you've signed into your Store Manager since Tuesday morning, you may have noticed that Checkout Manager is now called Checkout & Registration Manager, and that a beta label appears beside this link. The beta label applies to the registration feature only, and not to your checkout pages or the sections of Checkout & Registration Manager that existed prior to this release. We've released Customer Registration in beta because during this phase, we've introduced mainly buyer-facing features, and not the full feature set. The general release, which will include a merchant feature set, is currently set for early 2011 [...]

Action Required for Accepting American Express Using PayPal Website Payments Professional

Administrator — Thu, 01 Jul 2010 04:10:08 +0000

On July 13, 2010, a new agreement between American Express and PayPal will take effect. In order for merchants using PayPal Website Payments Professional to continue accepting American Express as a direct payment option, the merchant will be required to sign-in to their PayPal account and opt-in to the new agreement.

This change impacts only direct American Express card transactions made using PayPal Website Payments Professional, and does not impact transactions made when using PayPal Express Checkout or PayPal Website Payments Standard, which occur when a merchant displays the "Check out with PayPal" button in checkout, and the customer is taken to a separate PayPal checkout flow. Merchants who accept American Express as a direct payment option using an FDMS-compatible merchant account may also continue to accept American Express credit card payments [...]

Catalog Manager Quantity Sorting Enhancement

Jennifer Farwell — Thu, 06 May 2010 20:12:05 +0000

Early yesterday morning, we released an enhancement for Catalog Manager that changes how quantity sorting is handled. If you're using the database inventory feature, you should now find that items with no remaining inventory will be listed first when sorting item inventory by lowest to highest quantity in Catalog Manager. Previously, sorting inventory from lowest to highest quantity began at an item quantity of 1 through the highest inventory count, and items with no inventory were listed last.

We hope that, with this enhancement, locating items with no remaining inventory becomes an easier process.

Yahoo! Store Blog Gets an Upgrade

Jennifer Farwell — Mon, 03 May 2010 19:11:06 +0000

If you're reading this here at the Yahoo! Store Blog web site, you might notice that something looks different. We've retired the original blog look we've had since the blog launched, and are thrilled to bring you a brand new Yahoo! Store Blog.

A big thank you to our developer partner Exclusive Concepts for providing us with a fresh design, and blog features that allow you, our merchants, to better engage with us. We encourage you to look around, take our reader poll, rate posts, and see which blog topics are most popular. [...]

Yahoo! Merchant Summit: Register Now for Early-Bird Pricing

Administrator — Tue, 13 Apr 2010 08:35:45 +0000

Register for the Yahoo! Merchant Summit by Friday and save $50! Last year, we held our first Yahoo! Merchant Summit in Boston, following the Internet Retailer 2009 Conference & Exhibition (IRCE). This year, we’re delighted to be hosting two Yahoo! Merchant Summits. These summits are fantastic learning and networking opportunities for our merchants. Please join us [...]

Introducing Floating Cart Manager

Jennifer Farwell — Tue, 30 Mar 2010 16:00:15 +0000

If you haven’t already come across the new "Floating Cart Manager" link in Store Manager, have a look under the Edit column the next time you sign in. We’re very happy to share the news that earlier today, we released new floating cart, mini-cart, and Floating Cart Manager features for all Yahoo! Merchant Solutions and [...]

Yahoo! Small Business is on Twitter

Administrator — Tue, 02 Feb 2010 21:10:52 +0000

Why We’re There Almost three weeks ago, Yahoo! Small Business officially entered the Twitterverse. It’s a pretty exciting place to be, and lots of individuals and companies are leveraging its unique simplicity to share information in new ways. Yahoo!, as a company, has been using Twitter to engage with users for some time now, [...]

January 2010 Release Notes

Jennifer Farwell — Tue, 12 Jan 2010 18:14:28 +0000

Earlier today, we rolled out our first release of the new year. While today’s release contained a number of feature enhancements that we’d like to call your attention to, we’re happy to tell you that bringing you customer registration features in 2010 has been one of our top development priorities over the last several months. Next [...]

Yahoo! Small Business Webinar Recordings Now Available

Jennifer Farwell — Thu, 15 Oct 2009 16:03:42 +0000

Thank you to everyone who attended our Yahoo! Small Business webinars yesterday, and last Wednesday. We had a great time bringing these to you, and hope you found the sessions informative and enjoyable. All five of the webinars were recorded and archived, and can now be accessed from our webinars page in online help. So if [...]