Archive for the ‘SEO/SEM’ Category
Tuesday, July 2nd, 2013
Starting on July 8, 2013, and over the coming weeks, the first phase of a new static URLs feature for item images will be rolled out to all Yahoo Merchant Solutions and Yahoo Store accounts. When an item image has a static URL, this means that the URL (web address) of your item image doesn’t change. The release of this feature will be a two-phase staggered rollout. When each phase is released for your store, you’ll see a notice posted in your Store Manager.
When the first phase is released for your store, only new item images that you upload will be given SEO-friendly static URLs. Existing item images will remain as they are currently. The default base file name for newly-uploaded item images will be based on [...]
Thursday, April 12th, 2012
In his post, Rob discusses his views on SEO problems, what to look at to know if your SEO is really working or not, where to begin, and more.
Read Rob’s take on SEO for retailers.
Monday, February 6th, 2012
On Wednesday, February 22, at 2 p.m. ET / 11 a.m. PT, join Yahoo Merchant Solutions developer partner Exclusive Concepts for a free webinar, Some Content Hurts, Some Content Helps. This webinar looks at recent Google updates targeting sites with low quality content, and will:
- Discuss why well-written content isn’t always high quality
- Examine what differentiates low quality content from high quality content
- Look at how to create high quality content
- Explore what may help you achieve a high Panda quality score
Thursday, September 29th, 2011
Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.
Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.
For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo Merchant Solutions platform but retain the [...]