Archive for the ‘SEO/SEM’ Category
SEO for Yahoo! Store Retailers
Thursday, April 12th, 2012
Yahoo! Store and SEO expert Rob Snell has a great new Yahoo! Store SEO post up on his blog that’s well worth a read.
In his post, Rob discusses his views on SEO problems, what to look at to know if your SEO is really working or not, where to begin, and more.
Read Rob’s take on SEO for retailers.
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Free Webinar: Some Content Hurts, Some Content Helps
Monday, February 6th, 2012
On Wednesday, February 22, at 2 p.m. ET / 11 a.m. PT, join Yahoo! Merchant Solutions developer partner Exclusive Concepts for a free webinar, Some Content Hurts, Some Content Helps. This webinar looks at recent Google updates targeting sites with low quality content, and will:
- Discuss why well-written content isn’t always high quality
- Examine what differentiates low quality content from high quality content
- Look at how to create high quality content
- Explore what may help you achieve a high Panda quality score
Learn about the benefits of high quality content. Sign up for the free webinar [...]
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New: Page-Level 301 Redirects for Your Store
Thursday, September 29th, 2011
Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.
Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.
For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo! with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo! Merchant Solutions platform but retain the [...]
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Countdown to the Summit: SEM Tips from the American Express OPEN Forum
Thursday, August 4th, 2011
Today’s Yahoo! Store Blog post comes from American Express OPEN®, the leading payment card issuer for small businesses in the US. American Express OPEN is the Premier Sponsor of the 2011 Yahoo! Merchant Summit being held August 9 and 10 in Santa Clara, CA.
To get you brushed up on some of the great topics you’ll hear about at this year’s Yahoo! Merchant Summit, we’d like to share some tips on how you can use search engines to make it even easier for new customers to find your store.
In the age of URLs, hash tags and ‘Like’ buttons, the search engine still rules supreme when acquiring new customers. Search engine marketing has been one of the most effective ways to increase business over time. And for that reason, your search engine marketing strategy must be executed well. That’s why our OPEN Forum includes tips for how to optimize your site for search engine marketing, and how to boost your business’ online presence [...]
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