Archive for the ‘SEO/SEM’ Category
New: Page-Level 301 Redirects for Your Store
Thursday, September 29th, 2011
Many of you have asked for the option to create page-level 301 redirects for your store. Page Redirect Manager – a new feature we released yesterday morning – gives you this ability.
Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page’s existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.
For example, you may have a product page on your site that already ranks well in search results, but you’ve decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you’d like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo! with pages that receive significant traffic and rank well with search engines, and you’d like to move that site onto the Yahoo! Merchant Solutions platform but retain the [...]
Posted in General, News & Announcements, SEO/SEM | Read Complete Post | Comments (9) | 460 Views
Countdown to the Summit: SEM Tips from the American Express OPEN Forum
Thursday, August 4th, 2011
Today’s Yahoo! Store Blog post comes from American Express OPEN®, the leading payment card issuer for small businesses in the US. American Express OPEN is the Premier Sponsor of the 2011 Yahoo! Merchant Summit being held August 9 and 10 in Santa Clara, CA.
To get you brushed up on some of the great topics you’ll hear about at this year’s Yahoo! Merchant Summit, we’d like to share some tips on how you can use search engines to make it even easier for new customers to find your store.
In the age of URLs, hash tags and ‘Like’ buttons, the search engine still rules supreme when acquiring new customers. Search engine marketing has been one of the most effective ways to increase business over time. And for that reason, your search engine marketing strategy must be executed well. That’s why our OPEN Forum includes tips for how to optimize your site for search engine marketing, and how to boost your business’ online presence [...]
Posted in SEO/SEM | Read Complete Post | Comments (0) | 124 Views
SEO for Ecommerce: Advice from Rob Snell
Thursday, March 10th, 2011
PubCon South at Austin ended yesterday, and if you’re a longtime follower of the Yahoo! Store Blog, you know what that means: SEO expert, marketing guru, and Starting a Yahoo! Business for Dummies author Rob Snell has posted his presentation slides and a transcript chock full of great advice.
When you check out his SEO for E-Commerce presentation, you’ll find out:
- Why you should prioritize your keywords based on how much revenue they generate
- Why, if you’re prioritizing your keywords by traffic, you may be prioritizing the wrong thing
- How to organize buckets of keywords, and why you should add buying modifiers to text on specific product pages
- Why you should link to your best pages using your best keywords [...]
Posted in General, SEO/SEM | Read Complete Post | Comments (2) | 642 Views
SEO Friday: Articles to Kick Off Your Weekend
Friday, March 4th, 2011
I know you love SEO tips. And I know you especially love SEO tips from marketing guru Rob Snell, who uses his SEO expertise to sell dog training collars on Gun Dog Supply, his Yahoo! store, and often shares his valuable insights with Yahoo! Store Blog readers.
If you haven’t seen his latest Retail Smarts column for Search Engine Land, which looks at how he achieved a 300% retail sales explosion with 30 minutes of SEO, I recommend that you take a few minutes to read it. Here are a few of the SEO gems you’ll come away with [...]
Posted in General, SEO/SEM | Read Complete Post | Comments (0) | 281 Views
