If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.

YSM Conversion Tracking Reports

Once you've transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]

Good afternoon folks! This is Scott Smigler from Exclusive Concepts, Inc., a Patron Sponsor of this year's Yahoo! Merchant Summit, and I'd like to thank you in advance for spending the next few minutes with me.

Given that the Summit is just 22 days away, I'd like to offer you some feedback about how I think you can leverage this invaluable one-day event for the benefit of your business. I believe the Summit will be a good time to reflect on your growth strategy. To get the most out of it, my number one suggestion is that you show up on the morning of June 11 prepared to see the forest for the trees.

A tremendous amount of knowledge will be transferred to you from subject matter experts, fellow merchants, and the Yahoo! Merchant Solutions team. Rather than simply leaving the Summit with many pages of notes that you intend to act on when you return to your office, focus instead on creating or iterating your "big picture" growth strategy. When you are clear on where you want your business to go, why you want to get there in the first place, and how you will get there, the entrepreneurial process can be pure joy – and the results will follow. Bottom line: Think strategically.

Here at Exclusive Concepts, we have created a framework called the Perpetual Growth Strategy that enables you to leverage a plethora of marketing techniques in a systematic way, in order to accelerate growth while creating greater efficiencies along the way [...]]]> http://www.ystoreblog.com/blog/2010/05/countdown-to-the-summit-formulating-your-perpetual-growth-strategy/feed/ 0 http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/ http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/#comments Sun, 18 Apr 2010 22:20:31 +0000 Jennifer Farwell http://www.ystoreblog.com/blog/?p=540 http://www.ystoreblog.com/blog/2010/04/real-world-ecommerce-rob-snells-pubcon-south-presentation/feed/ 2 http://www.ystoreblog.com/blog/2009/06/rob-snell-gives-the-scoop-on-smx-advanced/ http://www.ystoreblog.com/blog/2009/06/rob-snell-gives-the-scoop-on-smx-advanced/#comments Fri, 19 Jun 2009 13:13:48 +0000 Rob Snell http://www.ystoreblog.com/blog/?p=269 http://www.ystoreblog.com/blog/2009/06/rob-snell-gives-the-scoop-on-smx-advanced/feed/ 0 http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/ http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/#comments Fri, 09 Jan 2009 13:01:47 +0000 Rob Snell http://ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/ http://www.ystoreblog.com/blog/2009/01/rob-snell-went-to-vegas-and-gave-us-his-pubcon-slides/feed/ 36 http://www.ystoreblog.com/blog/2008/12/free-webinar-seo-as-a-strategic-e-commerce-opportunity/ http://www.ystoreblog.com/blog/2008/12/free-webinar-seo-as-a-strategic-e-commerce-opportunity/#comments Mon, 22 Dec 2008 08:55:47 +0000 Administrator http://ystoreblog.com/blog/2008/12/free-webinar-seo-as-a-strategic-e-commerce-opportunity/ http://www.ystoreblog.com/blog/2008/12/free-webinar-seo-as-a-strategic-e-commerce-opportunity/feed/ 0 http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/ http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/#comments Wed, 25 Jun 2008 13:36:09 +0000 Rob Snell http://ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/ http://www.ystoreblog.com/blog/2008/06/movin-on-up-in-search-results-link-building-and-keyword-ranking/feed/ 3 http://www.ystoreblog.com/blog/2008/03/looking-for-links-in-all-the-right-places/ http://www.ystoreblog.com/blog/2008/03/looking-for-links-in-all-the-right-places/#comments Wed, 12 Mar 2008 20:25:06 +0000 Rob Snell http://ystoreblog.com/blog/2008/03/looking-for-links-in-all-the-right-places/ http://www.ystoreblog.com/blog/2008/03/looking-for-links-in-all-the-right-places/feed/ 4 http://www.ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/ http://www.ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/#comments Fri, 11 Jan 2008 22:12:45 +0000 Paul Boisvert http://ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/ http://www.ystoreblog.com/blog/2008/01/pimpin-your-products-rob-snells-pubcon-07-presentation/feed/ 4 http://www.ystoreblog.com/blog/2007/09/interview-with-search-marketing-consultant-karl-ribas/ http://www.ystoreblog.com/blog/2007/09/interview-with-search-marketing-consultant-karl-ribas/#comments Thu, 20 Sep 2007 15:11:16 +0000 Paul Boisvert http://ystoreblog.com/blog/2007/09/interview-with-search-marketing-consultant-karl-ribas/ http://www.ystoreblog.com/blog/2007/09/interview-with-search-marketing-consultant-karl-ribas/feed/ 2