Page Redirect Manager is designed to assist you with your search engine optimization (SEO) and site management efforts. A 301 redirect (also known as a "permanent redirect") can be used to help retain a site page's existing search engine ranking when the URL of the page changes, in addition to redirecting your site traffic.

For example, you may have a product page on your site that already ranks well in search results, but you've decided to rename the page to incorporate keywords as part of your SEO efforts. Or perhaps the page for a discontinued product ranks highly in search results, and you'd like to direct search engines and site traffic to a page for a similar product you carry. Maybe you have a site hosted outside of Yahoo! with pages that receive significant traffic and rank well with search engines, and you'd like to move that site onto the Yahoo! Merchant Solutions platform but retain the [...]

To get you brushed up on some of the great topics you'll hear about at this year's Yahoo! Merchant Summit, we'd like to share some tips on how you can use search engines to make it even easier for new customers to find your store.

In the age of URLs, hash tags and 'Like' buttons, the search engine still rules supreme when acquiring new customers. Search engine marketing has been one of the most effective ways to increase business over time. And for that reason, your search engine marketing strategy must be executed well. That's why our OPEN Forum includes tips for how to optimize your site for search engine marketing, and how to boost your business' online presence [...]

When you check out his SEO for E-Commerce presentation, you'll find out:

• Why you should prioritize your keywords based on how much revenue they generate
• Why, if you're prioritizing your keywords by traffic, you may be prioritizing the wrong thing
• How to organize buckets of keywords, and why you should add buying modifiers to text on specific product pages
• Why you should link to your best pages using your best keywords [...]

If you haven't seen his latest Retail Smarts column for Search Engine Land, which looks at how he achieved a 300% retail sales explosion with 30 minutes of SEO, I recommend that you take a few minutes to read it. Here are a few of the SEO gems you'll come away with [...]

Read the transcript to find out:

• What SEO mistakes retailers make
• How Rob creates compelling content for his store, Gun Dog Supply, which sells dog training collars and equipment
• What metrics Rob uses to measure SEO results
• How he prioritizes pages and keywords to focus on, and much more

He's also provided a link to the archived audio recording, in case you prefer to listen to the show.

Thanks, Rob! [...]

• What SEO mistakes retailers typically make
• What metrics he uses to measure SEO
• How he prioritizes keywords and pages
• How to optimize an online store
• Where to start an SEO program

Be sure to tune into eCom Experts on WebMasterRadio.FM at 6 p.m. ET / 3 p.m. PT today, to hear some great tips! Along with listening live, you'll also be able to chat with other listeners, and ask Rob your questions [...]

In "Online Retailers: Need a $10,354,767 Sales Bump?," Rob writes about:

• How he currently does SEO for online stores
• Putting a dollar figure on SEO
• How to use analytics to prioritize pages
• A homework exercise you can do to evaluate your homepage links [...]

In these three presentations, Rob shares a goldmine of information and tips that helped him optimize Gun Dog Supply, the Yahoo! store where he's sold dog training collars and equipment since 1997, to gain $10 million in additional sales. You'd be doing yourself a disservice not to check these out, especially as we close in on the holiday shopping season [...]

Heading into the holiday shopping season, you may be looking for an effective and efficient way to manage your pay-per-click (PPC) ad campaigns. Merchants venturing into PPC for the first time may be looking for a helping hand to get started creating, tracking, and optimizing campaigns. If either of these sounds like you, then you may be interested in a PPC management solution from American Express OPEN^®.

SearchManager^®, provided by Clickable, allows you to easily manage your Google, Bing, Yahoo!, and Facebook PPC ad campaigns from one tool. With the crunch of the holiday season almost upon us, using SearchManager can save you valuable time by eliminating the hassle of multiple sign-ins and interfaces, and show you how your campaigns are performing in one central location. Its search dashboard includes real-time analytics, customizable graphs, and key metrics, so you can know at a glance which campaigns are performing well, and which need optimization [...]

If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.

YSM Conversion Tracking Reports

Once you've transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]