Archive for the ‘SEO/SEM’ Category
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Read Rob Snell’s eCom Experts Transcript
Monday, February 14th, 2011
If you missed last week’s eCom Experts with Shawna Seigel and special guest Rob Snell, you just lucked out. Rob has posted a transcript of the show, so you can still benefit from his SEO expertise.
Read the transcript to find out:
- What SEO mistakes retailers make
- How Rob creates compelling content for his store, Gun Dog Supply, which sells dog training collars and equipment
- What metrics Rob uses to measure SEO results
- How he prioritizes pages and keywords to focus on, and much more
He’s also provided a link to the archived audio recording, in case you prefer to listen to the show.
Thanks, Rob! [...]
Posted in General, SEO/SEM | Read Complete Post | Comments (0) | 91 Views
Rob Snell Talks SEO on eCom Experts
Monday, February 7th, 2011
On today’s eCom Experts, Rob Snell joins 1 Choice 4 Your Store’s Shawna Seigel to talk about SEO. During the radio broadcast, he will discuss:
- What SEO mistakes retailers typically make
- What metrics he uses to measure SEO
- How he prioritizes keywords and pages
- How to optimize an online store
- Where to start an SEO program
Be sure to tune into eCom Experts on WebMasterRadio.FM at 6 p.m. ET / 3 p.m. PT today, to hear some great tips! Along with listening live, you’ll also be able to chat with other listeners, and ask Rob your questions [...]
Posted in General, SEO/SEM | Read Complete Post | Comments (0) | 166 Views
Rob Snell Shares Retail Smarts
Thursday, February 3rd, 2011
Be sure to check out today’s Retail Smarts column on Search Engine Land, written by Rob Snell. For those of you out there who are new to the blog, Rob Snell has sold dog training collars and equipment on his Yahoo! store, Gun Dog Supply, since 1997; authored Starting a Yahoo! Business for Dummies; teaches conversion optimization and SEO for ecommerce; and contributes valuable Y! Store Blog posts from time to time.
In "Online Retailers: Need a $10,354,767 Sales Bump?," Rob writes about:
- How he currently does SEO for online stores
- Putting a dollar figure on SEO
- How to use analytics to prioritize pages
- A homework exercise you can do to evaluate your homepage links [...]
Posted in General, SEO/SEM | Read Complete Post | Comments (0) | 212 Views
Rob Snell’s PubCon Presentations: You Don’t Want to Miss What Happened In Vegas
Thursday, November 11th, 2010
What happens in Vegas gets shared with Yahoo! Store Blog readers. Rob Snell, marketing guru and author of Starting a Yahoo! Business for Dummies, was kind enough to post the slide decks and transcripts of his PubCon Vegas 2010 presentations, and to share them with us.
In these three presentations, Rob shares a goldmine of information and tips that helped him optimize Gun Dog Supply, the Yahoo! store where he’s sold dog training collars and equipment since 1997, to gain $10 million in additional sales. You’d be doing yourself a disservice not to check these out, especially as we close in on the holiday shopping season [...]
Posted in General, SEO/SEM | Read Complete Post | Comment (1) | 883 Views
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