Archive for the ‘SEO/SEM’ Category
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Manage your pay-per-click campaigns in one place with SearchManager®
Tuesday, October 26th, 2010
Heading into the holiday shopping season, you may be looking for an effective and efficient way to manage your pay-per-click (PPC) ad campaigns. Merchants venturing into PPC for the first time may be looking for a helping hand to get started creating, tracking, and optimizing campaigns. If either of these sounds like you, then you may be interested in a PPC management solution from American Express OPEN®.
SearchManager®, provided by Clickable, allows you to easily manage your Google, Bing, Yahoo!, and Facebook PPC ad campaigns from one tool. With the crunch of the holiday season almost upon us, using SearchManager can save you valuable time by eliminating the hassle of multiple sign-ins and interfaces, and show you how your campaigns are performing in one central location. Its search dashboard includes real-time analytics, customizable graphs, and key metrics, so you can know at a glance which campaigns are performing well, and which need optimization [...]
Posted in General, SEO/SEM | Read Complete Post | Comments (0) | 224 Views
Yahoo! Search Marketing Conversion Tags and Microsoft Advertising adCenter Transition
Tuesday, August 31st, 2010
Yahoo! Store merchants who also have Yahoo! Search Marketing (YSM) accounts may have received an email reminder earlier today about the upcoming transition of YSM to the Microsoft Advertising adCenter.
If your store pages are currently tagged with Yahoo! Search Marketing conversion tags, there are a couple of important points you should know about the adCenter transition.
YSM Conversion Tracking Reports
Once you’ve transitioned your YSM account to the Microsoft Advertising adCenter, if you choose, you may still track Yahoo! Search Marketing conversions in adCenter by selecting the opt-in option approving Yahoo! to copy conversion data into adCenter. This reporting will remain in place for 9-12 months following the transition. After this 9-12 month time period, you must replace your Yahoo! Search Marketing conversion tags with Microsoft Advertising adCenter tags. Merchant Solutions Standard, Professional, and Yahoo! Store customers may also choose to track these conversions using Yahoo! Web Analytics [...]
Posted in General, News & Announcements, SEO/SEM | Read Complete Post | Comments (0) | 437 Views
Countdown to the Summit: Formulating Your Perpetual Growth Strategy
Thursday, May 20th, 2010
Today’s Yahoo! Store Blog post comes from Scott Smigler, president of Exclusive Concepts, Inc., a Yahoo! Small Business partner that helps online retailers to increase revenue, get smarter, and do more with less. Services include advanced search engine optimization, profitable PPC marketing, scientific conversion testing, and optimized lifecycle email marketing.
Good afternoon folks! This is Scott Smigler from Exclusive Concepts, Inc., a Patron Sponsor of this year’s Yahoo! Merchant Summit, and I’d like to thank you in advance for spending the next few minutes with me.
Given that the Summit is just 22 days away, I’d like to offer you some feedback about how I think you can leverage this invaluable one-day event for the benefit of your business. I believe the Summit will be a good time to reflect on your growth strategy. To get the most out of it, my number one suggestion is that you show up on the morning of June 11 prepared to see the forest for the trees.
A tremendous amount of knowledge will be transferred to you from subject matter experts, fellow merchants, and the Yahoo! Merchant Solutions team. Rather than simply leaving the Summit with many pages of notes that you intend to act on when you return to your office, focus instead on creating or iterating your “big picture” growth strategy. When you are clear on where you want your business to go, why you want to get there in the first place, and how you will get there, the entrepreneurial process can be pure joy – and the results will follow. Bottom line: Think strategically.
Here at Exclusive Concepts, we have created a framework called the Perpetual Growth Strategy that enables you to leverage a plethora of marketing techniques in a systematic way, in order to accelerate growth while creating greater efficiencies along the way [...]
Posted in Best Practices, Marketing/Promotion, SEO/SEM | Read Complete Post | Comments (0) | 396 Views
Real World Ecommerce: Rob Snell's PubCon South Presentation
Sunday, April 18th, 2010
If you weren’t at PubCon South last week or didn’t get to catch marketing and ecommerce guru Rob Snell’s keynote address on real world ecommerce, good news. You can now view all of Rob’s keynote slides (click on the presentation below), and read a summary of his presentation posted by Search Marketing Sage.
Some of the [...]
Posted in General, Marketing/Promotion, SEO/SEM | Read Complete Post | Comments (2) | 320 Views
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