Archive for the ‘SEO/SEM’ Category

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Yahoo! Stores Auto-Authorize for Submission to Yahoo! Site Explorer

The major search engines all have tools that help website owners inform them of all current site pages and any updates to those pages. Since last year, we’ve enabled users to submit their sites using a standard format. Now we’re making it even easier to submit sites to Yahoo! Site Explorer, the site submission tool [...]

Knowing What’s Right to Write for Product Page Content

All too often I see merchants with stores that have recently opened (or have been open for a while but are complaining about lack of natural search traffic), with product pages that lack sufficient original content. Now while writing for the web means you write less (and make your text scanable with bullet points and [...]

Finnish Gifts Blog Interview

I conducted the following interview with Chad Trent, marketing manager for Finnish Gifts. I had met the owner of the site, Ben Horn, at the Internet Retailer show. After reviewing their store I noticed how they had incorporated a blog. I wanted to find out their reasons for starting a blog and the results they [...]

Karl Ribas Recaps SMX–Search Marketing Expo

The following post comes from search engine marketing consultant Karl Ribas of All Web Promotion. At the same time that the Yahoo! Merchant Solutions team was busy at Internet Retailer 2007, the elite of the search marketing world gathered at the first Search Marketing Expo conference. Karl provides an excellent recap of his experience in [...]

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