Analytics and Segmentation Webinar Recording Now Available

Thank you to everyone who attended Tuesday’s webinar, "Make Analytics Work: Spend Less, Make More With Segmentation." A recorded version of the webinar has been made available for merchants who’d like to review the information presented, had to miss the webinar, or wish to share it with others.

During this webinar, John Marshall (Market Motive founder), Michael Whitaker (Monitus CEO), and Rob Snell (author of Starting a Yahoo! Small Business for Dummies) discussed how to group your customers into key segments, to improve both the performance of your site and of your web-based advertising campaigns.

To view and listen to the recorded webinar, please visit our webinars page in online help.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Make Analytics Work: Spend Less, Make More With Segmentation

Collecting, tracking, and analyzing data can have a profound impact on your ecommerce success. On Tuesday, March 2, at 2 p.m. EST / 11 a.m. PST, please join us for a free webinar to learn how to use Yahoo! Web Analytics, a powerful enterprise-class analytics package included with Merchant Solutions Standard, Professional, and Yahoo! Store plans. During this webinar, you’ll learn how to group your customers into key segments, improving both the performance of your site and of your web-based advertising campaigns.

Join web analytics pioneer and Market Motive founder, John Marshall; Yahoo! Store analytics and optimization expert and Monitus CEO, Michael Whitaker; and the author of Starting a Yahoo! Business for Dummies and managing partner of Snell Brothers, Rob Snell, for this special free event.

Webinar details:

Make Analytics Work: Spend Less, Make More With Segmentation
Tuesday, March 2, at 2 p.m. EST / 11 a.m. PST
Sign-up details

Attendance is limited – sign up today!

Melissa Chaika Sobel
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Yahoo! Small Business Webinar Recordings Now Available

Thank you to everyone who attended our Yahoo! Small Business webinars yesterday, and last Wednesday. We had a great time bringing these to you, and hope you found the sessions informative and enjoyable.

All five of the webinars were recorded and archived, and can now be accessed from our webinars page in online help. So if you had to miss a webinar, or want to review some of the information presented, or would like to share these webinars with someone you know, please visit the webinars page.

For any readers who missed our two days of webinars, here are the topics that were covered:

• Preparing for the Holidays — Opening a Niche Store with Paul Boisvert
  Learn how to create niche stores just in time for the holidays, and other marketing tips to prepare for the busiest time of year.

• E-Commerce Best Practices with Mike Ober
  Learn best practices to make the most of your Yahoo! investment so you can start seeing results right away.

• SEO Tips & Tricks with Rob Snell
  Learn best practices to drive customers to your store through organic search engine optimization.

• LIVE* Site Critiques
  Web site critiques for Yahoo! Store merchants, provided by a panel of experts on branding and conversion for Yahoo! stores.
  * Site critiques were live at time of archived webinar recording

• Yahoo! Merchant Solutions Add-ons & Features Showcase
  Yahoo! Merchant Solutions Developer Partners showcase some of their most useful product features to help make your online business more successful.

Thank you again for making this event a great success.

Jennifer Farwell
Yahoo! Small Business

Yahoo! Small Business Webinar Registration

As posted to the blog last week, this Wednesday, October 7, and next Wednesday, October 14, we’ll be holding a series of free webinars to help you learn how to optimize your sales. Registration for each of these webinars is now available. You must register separately for each session you wish to attend, using the "Register Now" link provided beside the webinar title in the list below.

For example, if you wish to attend the "Preparing for the Holidays" webinar on October 7, along with the "SEO Tips & Tricks for Yahoo! Merchant Solutions" and "Yahoo! Merchant Solutions LIVE Site Critiques" webinars on October 14, you must complete three separate registration forms — one for each webinar. First-time registrants will be asked to create a password to complete the registration process.

For descriptions of each webinar, please see last week’s webinar announcement.

Wednesday, October 7, 2009:

Preparing for the Holidays — Opening a Niche Store with Paul Boisvert — Register Now
* This webinar is geared toward merchants with sales of up to $500K annually
Learn how to create niche stores just in time for the holidays, and other marketing tips to prepare for the busiest time of year.
11:00am-12:00pm PT / 2:00-3:00pm ET

Wednesday, October 14, 2009:

Store Optimization Series
* These webinars are geared toward merchants of all sizes

• E-Commerce Best Practices — Back to Basics with Mike Ober— Register Now
  Learn best practices to make the most of your Yahoo! investment so you can start seeing results right away.
  9:00-9:45am PT / 12-12:45pm ET

• SEO Tips & Tricks for Yahoo! Merchant Solutions with Rob Snell — Register Now
  Learn best practices to drive customers to your store through organic search engine optimization.
  10:00-11:00am PT / 1:00-2:00pm ET

• Yahoo! Merchant Solutions LIVE Site Critiques — Register Now
  Join a panel of experts on branding and conversion for Yahoo! stores, for live web site critiques. Always a merchant favorite.
  11:30-12:30am PT / 2:30-3:30pm ET

• Yahoo! Merchant Solutions Add-ons & Features Showcase — Register Now
  Yahoo! Merchant Solutions Developer Partners showcase some of their most useful product features to help make your online business more successful.
  1:00-3:00pm PT / 4:00-6:00pm ET

We look forward to seeing you at the webinars.

Jennifer Farwell
Yahoo! Small Business