Archive for the ‘Yahoo Marketing Dashboard’ Category

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Yahoo Marketing Dashboard and Your Yahoo Store, Part III: Email Campaigns

Like social marketing, your email marketing is likely to be a big part of your efforts to drive traffic to your online store, and to convert that traffic into sales.

That’s why the Yahoo Marketing Dashboard includes the ability to keep track of your email marketing campaign performance data for your Constant Contact email campaigns. To use this feature, you must have an active account with Constant Contact. Accessing email campaign reporting on your Yahoo Marketing Dashboard is free, but note that the required Constant Contact account is a third-party paid subscription service provided by Constant Contact.

In this post, we’ll take a look at the information you can get from these reports and how you can use it to help improve your email campaigns []

Yahoo Marketing Dashboard and Your Yahoo Store, Part II: Reputation Tracker

Earlier this month, I posted the first of our Yahoo Marketing Dashboard and Your Yahoo Store series, taking a look at the ability to see and track Facebook Insights data for your Facebook business page right from your Yahoo Marketing Dashboard. Today I’m going to cover another great Yahoo Marketing Dashboard feature that you can use to keep tabs on what customers are saying about your business: Reputation Tracker.

Your Yahoo Marketing Dashboard gives you the choice of using the free Reputation Tracker service that’s included with your Dashboard, or upgrading to the paid Reputation Tracker Pro service that has additional features and reputation data. Let’s have a look at the differences between the free and paid services, and the benefits of having reputation information at your fingertips []

Yahoo Marketing Dashboard and Your Yahoo Store, Part I: Getting Social

Earlier this year, we here at Yahoo Small Business announced the launch of the Yahoo Marketing Dashboard, a tool that truly goes hand-in-hand with your Yahoo store. Over the next few weeks, I’m going to spend some time looking at the Yahoo Marketing Dashboard and how you can use it to help you grow your business, and to keep tabs on site, order, and marketing campaign performance.

If you aren’t familiar with the Yahoo Marketing Dashboard, here’s a quick summary. It’s a Yahoo Small Business service that’s free to sign up for, which offers a set of free services as well as optional paid upgrades and the ability to integrate several optional paid third-party services that you may already be using. The Yahoo Marketing Dashboard is designed to be a one-stop shop where you can get a clear picture of your marketing results and online business reputation, discover new marketing opportunities for your business, see details about your site traffic, and get a snapshot of your online store’s order and revenue performance if you have a Yahoo Merchant Solutions or Yahoo Store account []