Official Yahoo! Store Blog: Tips and Tricks for Ecommerce Success http://www.ystoreblog.com/blog Tips, Tricks, and Best Practices Mon, 06 Feb 2012 23:15:36 +0000 http://backend.userland.com/rss092 en Free Webinar: Some Content Hurts, Some Content Helps On Wednesday, February 22, at 2 p.m. ET / 11 a.m. PT, join Yahoo! Merchant Solutions developer partner Exclusive Concepts for a free webinar, Some Content Hurts, Some Content Helps. This webinar looks at recent Google updates targeting sites with low quality content, and will:

  • Discuss why well-written content isn't always high quality
  • Examine what differentiates low quality content from high quality content
  • Look at how to create high quality content
  • Explore what may help you achieve a high Panda quality score

Learn about the benefits of high quality content. Sign up for the free webinar [...]

]]> http://www.ystoreblog.com/blog/2012/02/free-webinar-some-content-hurts-some-content-helps/ January 2012 Feature Enhancements We rolled out our first release of the year early this morning, which included a number of enhancements for your Yahoo! store. This post provides information about some of these enhancements, as well as actions that may be required on your part. For the full list of enhancements, please read our New Feature Releases page.

First, an important note for all merchants: Upon your first visit to Checkout & Registration Manager following this release, your Publish Order Settings link in Store Manager will become active. If you have not made changes in Checkout & Registration Manager, you do not need to publish your order settings [...]

]]> http://www.ystoreblog.com/blog/2012/01/january-2012-feature-enhancements/ How Yahoo! Small Business Customers Inspire Me Last month during the holiday shopping season, I wrote an article for Yodel Anecdotal (Yahoo!'s corporate blog) about life working for Yahoo! Small Business and how all of you — our customers — inspire me every day. It was posted last night when Yodel Anecdotal launched their new look. You can read an excerpt from the article below, or read the full article at Yodel Anecdotal.

On behalf of the entire Yahoo! Small Business team, thank you to all of our Yahoo! Small Business customers for allowing us the opportunity to help bring your dreams to life. We're looking forward to a great year ahead [...]

]]> http://www.ystoreblog.com/blog/2012/01/how-yahoo-small-business-customers-inspire-me/ Welcome to 2012 On behalf of the Yahoo! Small Business team, I'd like to welcome you all to a brand new year. Our sincerest thanks go out to you for continuing to allow us the opportunity to bring you new features and be a partner in your business success.

We're currently hard at work on our first several feature releases of the year, and I look forward to providing more details about these in the weeks to come. In the meantime, now is a great time to have a look back at the 2011 holiday shopping season and to use your experiences to help you prepare for your store's next big holiday rush (in some cases, this will be Valentine's Day). It's also a good time to do any post-holiday housekeeping that you haven't yet done [...]

]]> http://www.ystoreblog.com/blog/2012/01/welcome-to-2012/ Free Exclusive Concepts On-Demand Webinar: Google Panda Update Yahoo! Merchant Solutions developer partner Exclusive Concepts is making one of their most popular webinars available on demand until December 14, 2011. Sign up to watch the "Recovery Recap - Update on Google Panda" webinar now.

Google continues to make updates that can impact search results and online retailers. If you're still on the path to recovery from the Panda update, or if you're concerned about how to take steps that may lessen the impact of future updates to your store, you'll want to watch this webinar. During the webinar, Exclusive Concepts explores efforts that have helped online stores improve [...]

]]> http://www.ystoreblog.com/blog/2011/12/free-exclusive-concepts-on-demand-webinar-google-panda-update/ Developer Partner Discusses Cyber Monday and the Yahoo! Merchant Solutions Platform It's Cyber Monday! As an online retailer, it's a day you're very familiar with. To help get the word out to those who aren't aware of what Cyber Monday is, or who want to know more about it, Kevin Richards — CEO and founder of Ventura Web Design, a Yahoo! Merchant Solutions developer partner — will be talking about Cyber Monday and how Yahoo! Merchant Solutions can help someone become an online retailer on Las Vegas radio station KDWN, today at 11 a.m. PT.

Not in Las Vegas? You can listen online [...]

]]> http://www.ystoreblog.com/blog/2011/11/developer-partner-discusses-cyber-monday-and-the-yahoo-merchant-solutions-platform/ Ranger Up CEO Featured on Yahoo! Small Business Advisor Veterans Day is this coming Friday, November 11, and this week Yahoo! Small Business Advisor is highlighting veterans who are small business owners. One veteran featured this week is Nick Palmisciano, CEO of Ranger Up, a Yahoo! store that sells military shirts and more.

In the Advisor article about veterans who have become business owners, Palmisciano shares his thoughts on why military experience can be great training for creating a business, and discusses unique funding opportunities available to veterans looking to start or grow their business. Read the Yahoo! Small Business Advisor article.

Over at Profit-Minded, the Yahoo! Small Business Advisor blog, Palmisciano reveals his biggest challenge during his first year of business, along with valuable advice that all small business [...]

]]> http://www.ystoreblog.com/blog/2011/11/ranger-up-ceo-featured-on-yahoo-small-business-advisor/ Yahoo! Store Merchant Featured on Yahoo! Small Business Advisor Yahoo! Store merchant Matthew Griffin, president and CEO of Baker's Edge, was featured earlier this week in an article for Yahoo! Small Business Advisor. The article, "Side Businesses You Can Start for Extra Cash," offers advice about starting a business to supplement your income, and lists a few simple side-business ideas.

Baker's Edge carries brownie pans that add extra edges to every brownie, and lasagna pans designed for better cooking and serving. The Baker's Edge pans were chosen as one of Oprah's Favorite Things in 2010. Drawing on his experience starting and developing a business, Griffin offers advice to aspiring business owners about being dedicated and consistent, and about [...]]]> http://www.ystoreblog.com/blog/2011/11/yahoo-store-merchant-featured-on-yahoo-small-business-advisor/ Free Holiday Email Marketing Webinar from Exclusive Concepts On Wednesday, November 2 at 2 p.m. ET / 11 a.m. PT, join Yahoo! Merchant Solutions developer partner Exclusive Concepts for their free webinar, "Email Marketing: How You Can Increase Revenue this Holiday Season and Beyond."

Holiday ecommerce spending is expected to increase, yet many retailers won't capitalize on the increase of organic additions to their database. Get tips from Exclusive Concepts about how to utilize email marketing more effectively, to help you increase profitability this holiday season and [...]]]> http://www.ystoreblog.com/blog/2011/10/free-holiday-email-marketing-webinar-from-exclusive-concepts/ New Site Search and Catalog API Betas Earlier today, we released our new Site Search beta and Catalog API beta. The new Site Search beta is available for all Yahoo! Merchant Solutions and Yahoo! Store accounts, and the Catalog API beta is available for Merchant Solutions Standard and Professional accounts. For details about each of these features, please keep reading.

New Site Search (Beta Release)

Our new Site Search beta offers a number of features designed for better merchandising on your search results page and an improved search experience for your customers. When you enable the new Site Search beta for your store, customers can [...]

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