Make Analytics Work: Spend Less, Make More With Segmentation

Collecting, tracking, and analyzing data can have a profound impact on your ecommerce success. On Tuesday, March 2, at 2 p.m. EST / 11 a.m. PST, please join us for a free webinar to learn how to use Yahoo! Web Analytics, a powerful enterprise-class analytics package included with Merchant Solutions Standard, Professional, and Yahoo! Store plans. During this webinar, you’ll learn how to group your customers into key segments, improving both the performance of your site and of your web-based advertising campaigns.

Join web analytics pioneer and Market Motive founder, John Marshall; Yahoo! Store analytics and optimization expert and Monitus CEO, Michael Whitaker; and the author of Starting a Yahoo! Business for Dummies and managing partner of Snell Brothers, Rob Snell, for this special free event.

Webinar details:

Make Analytics Work: Spend Less, Make More With Segmentation
Tuesday, March 2, at 2 p.m. EST / 11 a.m. PST
Sign-up details

Attendance is limited – sign up today!

Melissa Chaika Sobel
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Free OneTwoPunch Webinar: Optimizing Product Pages

On Wednesday, February 24, at 2 p.m. EST / 11 a.m. PST, join the OneTwoPunch for a free webinar. As part of the OneTwoPunch Extreme Renovation Website Series, Scott Smigler (Exclusive Concepts) and Eric Yonge (EY Studios) will discuss the science, and the art, of constructing optimal product pages. An optimal product page converts the highest percentage of shoppers into buyers.

You can also submit one of your product pages for Eric and Scott to critique during the webinar. Remember to submit your product page URL when signing up.

Register for the webinar.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

New Life Event: 30 Free Webinars in One Weekend

Beginning Friday, February 26, and continuing through Sunday, February 28, join 1 Choice 4 Your Store’s Shawna Fennell as she hosts the next New Life Event — 30 free webinars in one weekend, to help you learn how to bring new life to your web site and store.

The agenda and speaker list will be posted to the New Life Event site on February 20. Webinar topics will include search engine optimization (SEO), search engine marketing (SEM), using analytics, conversions, affiliate marketing, and more.

Register for New Life Event.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter

Free Webinar: Shopping Engine Success for Yahoo! Stores

On Wednesday, February 24, from 2-3 p.m. EST / 11 a.m.-12 p.m. PST, join SingleFeed and Yahoo! Merchant Solutions developer partner FastPivot for a free webinar that shows merchants how to get started with shopping engines.

During this webinar, SingleFeed and FastPivot will cover the following topics:

• Yahoo! Shopping and PriceGrabber changes
• How to add custom fields to your Yahoo! store
• Properly measuring results with Yahoo! Web Analytics and Google Analytics
• How to optimize your product feed, including take-home action items and tips

Register for the webinar.

Jennifer Farwell
Yahoo! Small Business
Follow @YSmallBusiness on Twitter