Posts Tagged ‘Holiday Shopping’

Getting Featured in Holiday Gift Guides

The holiday shopping season may be months away, but it’s always top of mind. This week, Profit Minded — the Yahoo Small Business Advisor Blog — shares an article with three tips for getting your products included in holiday gift guides.

The article, originally published on Meylah, provides advice on:

  • Identifying holiday gift guide opportunities
  • How to approach journalists and editors to get your products featured, and following up with them
  • How to make your products stand out from those sold by other retailers, and more []

The Gift That Can Give You More Sales

Free Shipping Day falls on December 16 this year. If you want your store to be part of this holiday shopping event, or to offer free shipping for a longer period of time as a holiday promotion, chances are that you’ve already been planning for a while. If you haven’t been, it’s time to start.

If you haven’t heard of Free Shipping Day before, it’s the day on which thousands of online stores offer free shipping with delivery by Christmas Eve. estimates that this year, more than 2,000 merchants will take part in the event. According to comScore, online shoppers spent $942 million on Free Shipping Day in 2010, up from $586 million on Free Shipping Day in 2009. Of the top shopping days in 2010, comScore reports that Free Shipping Day was behind only Cyber Monday and Green Monday, two other days that you may want to plan free shipping []