Posts Tagged ‘Holidays’

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Free Holiday Webinar: Setting Up Bing Ads for Peak Holiday Performance

It’s already mid-October, so if you haven’t been thinking about your holiday ad campaigns, now is the time to make them top of mind. To help you learn how to optimize your Bing ad campaigns, Microsoft is presenting a free webinar on Thursday, October 18, 2012, starting at 10 a.m. PT.

During the webinar, you’ll learn about [...]

Free Holiday Email Marketing Webinar from Exclusive Concepts

On Wednesday, November 2 at 2 p.m. ET / 11 a.m. PT, join Yahoo Merchant Solutions developer partner Exclusive Concepts for their free webinar, “Email Marketing: How You Can Increase Revenue this Holiday Season and Beyond.”

Holiday ecommerce spending is expected to increase, yet many retailers won’t capitalize on the increase of organic additions to their database. Get tips from Exclusive Concepts about how to utilize email marketing more effectively, to help you increase profitability this holiday season and [...]

Here Come the Holidays, Part Three: Make Ordering Easy

Yesterday on the blog, we looked at ways to impress your customers during the holiday shopping season, your holiday promotions, recommending items to customers, and tools you can use to get the most from your store. On Monday, we discussed that all-important first step of getting organized before the holiday rush. In today’s post, which is the last of our three-part series, we have a couple of tips for making ordering faster and easier so customers don’t encounter hurdles while shopping from your store or during checkout. We’re also leaving you with a few resources to check out for more great holiday advice.

Make ordering faster and easier

While it may seem obvious, one of the most important things you can do to help increase your conversion rate is to provide a smooth and speedy ordering experience. Here are two ways you can do this [...]

Here Come the Holidays, Part Two: Impressions and Promotions

Yesterday, we kicked off our three-part series about getting your store ready for the holidays with tips for getting organized for the holiday shopping season. Today’s post offers tips for impressing your customers and planning your promotions, and suggests tools to use that can help you get the most from your store this holiday season.

Impress your shoppers by providing a great shopping experience

There’s no better time than the holidays to impress your shoppers by setting expectations, making your store easy to shop from, and providing excellent customer service. When customers can easily find the products they’re looking for, information about shipping and returns, and your contact information, you’re creating a shopping experience that can bring you repeat business.

Here are a few suggestions for how you can achieve this [...]

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