Posts Tagged ‘PPC’

Tips for Increasing PPC Conversion Rates From Developer Partner Scott Smigler

If you missed it on Friday, check out Scott Smigler’s article for Practical eCommerce, "5 Tips for Increasing Pay-Per-Click Conversion Rates." (Scott is the president of Exclusive Concepts, a Yahoo Merchant Solutions developer partner, and is also a past contributor to the blog.)

In his article, Scott reminds merchants running PPC campaigns about the importance of focusing on what happens after a shopper clicks through to a landing page, and advises merchants to:

  • Dynamically insert search terms into landing pages
  • Create big expectations with ad copy — and live up to them
  • Remove navigation options and content that doesn’t cater to the shopper’s intent
  • Create retargeting campaigns
  • Optimize for mobile devices [...]